Company Overview – Daraz (Colombo)

Daraz is South Asia’s leading e-commerce platform, backed by Alibaba and operating in Sri Lanka from its Colombo headquarters. Since launching in 2016, it has transformed local retail through innovative tech: platforms like Daraz Live and dMart enable interactive shopping and same-day grocery delivery. Powered by advanced logistics networks like Daraz Express and data-driven seller tools, the company continually adapts to shifting market needs Reuters+15Colombo Gazette+15Glassdoor+15.

Customer focus is central to Daraz’s strategy. Personalized shopping experiences, multilingual support, and streamlined app interfaces foster engagement. Though service quality has received mixed feedback—some users praise the convenience and support, while others report issues with refunds and order consistency .

Sustainability is woven into operations through digital-first processes, reducing paper use, and efficient last-mile delivery via its own fleet. The company’s modern, ergonomic Colombo office supports hybrid work and technological efficiency .

Daraz’s values—innovation, integrity, inclusivity, and agility—guide its mission to empower buyers and sellers across Sri Lanka and beyond. Despite current market challenges and recent regional restructuring, Daraz remains dedicated to technological advancement and customer empowerment Glassdoor+15Reuters+15Colombo Gazette+15.

Selected Colombo Roles & Salary Estimates

Job Title	Department	Salary Range (LKR/month)
Head of Operations	Operations	383,000 – 417,000*
Head of Strategy	Strategy	1,550,000 – 1,680,000
Campaign Operations Manager	Marketing / Operations	183,000 – 200,000
Project Manager	Product / Tech	167,000 – 333,000
Content Executive	Marketing	25,000 – 50,000

Job Description: –Senior Key Account Manager (Full Time)- Brand & Category Management (Daraz)

About the Role:
Join Daraz, South Asia’s leading e-commerce platform, as a Key Account Executive and help shape the future of digital commerce. In this role, you’ll manage key accounts across General Merchandise, Fashion, Marketplace, and Electronics categories—developing brand strategies, executing campaigns, and building strong client relationships to drive business growth.

Key Responsibilities:

1. Brand Strategy & Execution:

Develop and implement brand strategies in line with business goals
Maintain brand consistency across all customer touchpoints

2. Market Research & Analysis:

Conduct research to understand market trends, customer preferences, and competitor positioning
Analyze data to identify growth opportunities and enhance brand positioning

3. Marketing Campaign Management:

Plan and execute high-impact campaigns across digital and offline platforms
Collaborate with creative teams to ensure campaign quality and relevance

4. Cross-Functional Collaboration:

Align with product, sales, and marketing teams to support business objectives
Coordinate with external partners for design and media planning

5. Client Relationship Management:

Build and nurture long-term relationships with key clients
Understand client needs, upsell/cross-sell services, and close strategic deals

6. Performance Tracking & ROI Management:

Track key KPIs and analyze campaign effectiveness
Optimize brand investments and maintain budget efficiency

7. Customer Engagement:

Drive customer loyalty through impactful storytelling and personalized strategies
Integrate customer feedback into brand positioning and service improvement

Candidate Requirements:

Proven ability to manage key accounts with strong relationship-building and communication skills
Excellent negotiation and persuasion capabilities
Knowledge of current market trends, consumer behavior, and brand dynamics
Resilience in meeting KPIs in a fast-paced environment
Strategic thinking with a customer-centric approach

Qualifications:

Bachelor’s Degree or professional qualification in Marketing, Business, or a related field
2–3 years of experience in Key Account Management or Brand Management in a fast-paced industry
Strong understanding of brand development, campaign planning, and market analytics

Advanced Summary Table:

Category	Details
Job Title	Senior Key Account Manager (Full Time)– Brand & Category Management
Company	Daraz
Industry	E-Commerce
Location	Not specified
Key Categories	General Merchandise, Fashion, Marketplace, Electronics
Experience	2–3 years in Account/Brand Management
Education	Bachelor’s or Professional Qualification in Marketing or Business
Key Skills	Brand strategy, campaign execution, client management, data analysis
Tools	CRM systems, analytics tools, digital campaign platforms
Working Environment	Fast-paced, collaborative, innovation-driven
Reports To	Commercial Team Lead / Category Manager