Job Description: Business Development Manager – International Student Recruitment
Company: Global University Systems (GUS)
Location: Home-based (Sri Lanka preferred) with travel
Employment Type: Consultancy agreement

Company Overview:
Global University Systems (GUS) is a leading global education network with institutions across Europe, North America, and Asia. Serving over 100,000 students worldwide, GUS offers a wide range of academic and professional programs with a strong commitment to accessibility and industry relevance.

Role Overview:
The Business Development Manager will lead international student recruitment efforts, managing B2B channels, agency relationships, and marketing events across the assigned region. This role involves collaborating with company directors to develop strategies that promote recruitment for GUS’s global institutions.

Key Responsibilities:

Manage student recruitment activities, business development, account management, and marketing events for B2B channels.
Develop and maintain relationships with education agents and key stakeholders.
Source and train new education agents on brand promotion and recruitment strategies.
Generate new revenue streams and identify growth opportunities within existing accounts.
Conduct client research and engage with industry key players.
Deliver workshops, presentations, conferences, and media appearances confidently.
Collaborate with directors to implement marketing and sales strategies.

Essential Requirements:

Proven experience in international student recruitment for higher education.
Established agency network and strong relationships with recruitment partners.
Deep understanding of industry trends to inform strategic planning.
Track record in training agents and developing business partnerships.
Strong communication and presentation skills.
Highly motivated with a goal-oriented approach.

Desirable:

Experience with Salesforce or similar database management tools.
Experience representing an institution directly or managing a sub-network of agents.

Location & Travel:

Home-based role with travel mainly within Sri Lanka (travel costs covered).
Candidate preferably based in Sri Lanka with ease of travel in the region.

Reporting:

Reports directly to the Director.
Represents the university/college brand in the region.

Compensation:

Competitive salary with bonus and incentives based on qualifications and experience.

Summary Table

Category	Details
Job Title	Business Development Manager – International Student Recruitment
Company	Global University Systems (GUS)
Location	Home-based (Sri Lanka preferred) with travel
Employment Type	Consultancy agreement
Key Responsibilities	Student recruitment, agent management, business development, marketing events
Required Experience	International student recruitment, agency network, client engagement
Skills Required	Communication, training, presentation, strategic planning
Desirable Experience	Salesforce/database management, direct institution representation
Reporting Line	Reports to Director
Salary	Competitive salary with bonuses

Company Overview – Global University Systems, Kandy

Global University Systems (GUS) is an international network of higher education institutions committed to delivering innovative and accessible learning experiences worldwide. Though GUS does not have a direct campus in Kandy, its global philosophy inspires local educational institutions to embrace technology-driven teaching and flexible learning models. The organization prioritizes innovation by integrating digital platforms, blended learning, and cutting-edge curricula to prepare students for the evolving demands of the global workforce.

Customer focus is central to GUS’s approach, with a strong commitment to student success and support services that ensure personalized guidance and career development. This student-centric ethos builds strong relationships and fosters lifelong learning. Sustainability also plays a key role, as GUS promotes responsible practices by encouraging digital resource use, minimizing waste, and supporting community engagement programs that nurture social responsibility.

Core values such as integrity, inclusivity, collaboration, and excellence shape GUS’s culture and partnerships. These principles empower educators and students to pursue knowledge with purpose and contribute meaningfully to society.

Current Job Openings – Global University Systems (Local Education Partners in Kandy)

Job Title	Location	Salary Range (LKR/month)
Academic Program Coordinator	Kandy	120,000 – 160,000
Digital Learning Specialist	Kandy	130,000 – 180,000
Student Support Officer	Kandy	90,000 – 130,000
Marketing Executive	Kandy	100,000 – 140,000
IT Support Technician	Kandy	110,000 – 150,000